Sr. Director - Business Insights & Analytics, Consumer Journey

Company: Eli Lilly and Company
Location: Indianapolis
Posted on: March 31, 2025

Job Description:

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.Position Description:The Sr. Director - Business Insights & Analytics, Consumer Journey will be part of a growing and dynamic team of analytics professionals whose main goal is to help our business partners achieve their goals through data analytics enablement. This role requires a deep understanding of existing healthcare data products, and extensive knowledge of consumer experience data. The Sr. Director will help establish the disease state/ therapeutic area end-to-end consumer journey analytics strategies. The position will play a critical role in identifying, structuring and analyzing relevant data sources, to determine relationships, tension points and drivers of business outcomes. You will also be responsible for developing and defining KPIs in partnership with LUSA CJOs.This position will lead a variety of analytical projects in collaboration with BI&A, CJOs, LPS, GCO, OTGS and Business units along with a support team located at Lilly Corporate Center India (LCCI - Bangalore). They will communicate analytical outputs to collaborators in a way that drives key business decisions and inform patient centric solutions. This role reports to the AVP of Business Insights & Analytics, Global Consumer and HCP Media Analytics.Responsibilities:

• Assess existing and new data/sources in partnership with CJOs, Data Engineering, BI&A product teams, LPS, Digital Engagement, OTGS, media, privacy and other partners to establish a core set of analytics products that enhance insights, activation and improve patient experiences.
• Lead the development of end-to-end consumer experience dashboards, KPIs and Goals.
• Leads the data and analytics product development, and ongoing delivery of data driven insights in support of end-to-end consumer journey strategies across DS/TA, (e.g., Alzheimer's, Dermatology, Metabolic Health).
• Deeply understand DS/TA specific consumers and their experiences across the end-to-end journey.
• Support end-to-end analytics learning agenda, inclusive of the analysis, reporting and insights to accelerate scaling of solutions that improve outcomes.
• Help define both the long-term analytics roadmap and near-term sprint plans, ensuring a focus is anchored to critical metrics that link to business value.
• Collaborate with business and capability leaders (e.g., Data Democratization, LillyDirect, Tech@Lilly, BI&A Business Integration Teams) to align on quarterly prioritization.
• Establish, standardize and monitor CX KPIs. ensure regular updates to business and cross-functional partners.
• Accountable for delivery of analytics products to support overall consumer experience performance (e.g., full funnel, omnichannel, consumer satisfaction).
• Ensure analytics projects follow all privacy, legal requirements include any 3rd party and data use agreements.
• Drive integration of analytics results into decision making.
• Provide estimated impact/value of campaigns and/or tactics to influence prioritization based on business impact.
• Answer questions/provide direction and expertise on business rules for analyses.
• Triage analytics requests/needs and determine where/how to proceed (internal existing capacity, external vendor) matching capacity and capability.Basic Requirements:
  • Bachelor's Degree in Business Administration, Finance, Marketing, Economics or Mathematics or equivalent work experience.
  • Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.Additional Skills/Preferences:
    • Strong analytical skills coupled with eye for business, and an ability to think strategically in an ambiguous environment.
    • Consistent track record leading and delivering complex multi-functional projects.
    • Experience in valuation model building and robust excel modeling skills.
    • Substantial analytics experience with understanding of complexities in specialty markets, analytics techniques and US pharmaceutical business.
    • Experience with 3rd party data.
    • Ability to rally resources to achieve project and business results.
    • High level of motivation and a willingness to find creative solutions to challenging situations.
    • Superb communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail.
    • Proficiency in Excel, Word, and PowerPoint.
    • Demonstrated ability to apply all Compliance Policies and Procedures (CPP) and Good Promotional Practices (GPP) and related Federal marketing and promotional laws and regulations in unstructured and fluid situations.
    • Demonstrated ability to implement business rules and policies in a constructive but principled manner.
    • Experienced in navigating matrixed organizations.
    • Proven knowledge and understanding of consumer-facing digital technology solutions.
    • Strong collaborator with cross-functional teams from tech, design, and business.
    • Experienced in facilitating agile cadence, handling backlog/release plan, tracking team metrics, removing blockers.
    • Problem solver with ability to manage and lead development of new solutions.
    • Strong leader, collaborator, teammate, and individual contributor.
    • Excellent communication skills with teams, strong storytelling with business partners.Additional Information:
      • 10 - 20% travel depending on business need.
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Keywords: Eli Lilly and Company, Indianapolis , Sr. Director - Business Insights & Analytics, Consumer Journey, Executive , Indianapolis, Indiana